Californina’s cannabis culture wars converge on billboards

3/31/21–An increasing debate is occurring in the California Legislature over cannabis-related billboards that have sprung up around the state, advertising tools the industry says are necessary to support the struggling legal market, but that opponents argue expose children to a potentially harmful substance. This debate could have a major impact on California’s legal cannabis market, because the industry relies on outdoor advertising since major tech companies like Google, YouTube, and Facebook largely bar them from marketing to consumers online. Read