How Juul made nicotine go viral

8/10/18–Juul, the USB drive–shaped e-cigarette gaining popularity among American youth, is a potent nicotine delivery device. It’s discreet, intuitive, and comes in brightly colored flavors that mirror “collect them all” designs in kids’ products. The Juul’s design has been revolutionary for e-cigarettes — but its full impact on public health is yet to be seen. Read