JUUL use and reasons for initiation among adult tobacco users

7/9/19–JUUL is marketed as an alternative to cigarettes intended for current adult smokers, but evidence suggests that a majority of ENDS users are concurrently current cigarette smokers. Although some tobacco users may be initiating JUUL to decrease combustible use, most were using the product infrequently and concurrently with other products. Findings have significant implications for cessation intervention efforts and policy development to help smokers quit. Read