Philip Morris steps up vaping plan, keeps close ties with Altria

1/20/20–Philip Morris Chief Executive Officer Andre Calantzopoulos announced that the company is getting ready to launch a new vaping device, IQOS Mesh, early this year. Calantzopoulos states there “will be consolidation in the market for e-cigarettes” and Philip Morris wants to be on the forefront with its IQOS brand. Although Philip Morris’s merger talks with Altria failed last year amid mounting controversy over the health effects of Juul, it hasn’t given up on a potential reunion with sister company Altria Group Inc. at some point in the future. Read