#PuffBar: how do top videos on TikTok portray Puff Bars?

9/21/20–The objective of this Industry Watch article is to describe how Puff Bar e-cigarettes, a leading disposable e-cigarette brand among youth,3 are portrayed on the popular Beijing-based video-sharing social media platform TikTok. The focuse was on TikTok specifically because 60% of the platform’s 26.5 million active users in the USA in 2019 were between the ages of 16 and 24.6. Read