Home Tags Truth Initiative

Tag: Truth Initiative

Harm reduction infographic

11/3/21--The tobacco industry has been trying to co-opt the term 'harm reduction' as part of its business strategy to expand its user base and grow the total market for nicotine products. Read

The American public’s opinion of Big Tobacco

6/4/21--In partnership with Campaign for Tobacco Free Kids, Truth Initiative conducted a national survey of registered voters between the ages of 18 and older about their views of the tobacco industry and tobacco use from October 17-28, 2020. A total of 1,583 voters – including 400 African American voters and 400 voters ages 18-24 – were surveyed. Read

What is Zyn and what are oral nicotine pouches?

2/9/21--Oral nicotine pouches and lozenges are a new category of tobacco product that includes brands such as Zyn, On! Oral nicotine products do not contain leaf tobacco, but the products are still derived from tobacco and contain nicotine. Nicotine use during adolescence can disrupt the formation of brain circuits that control attention, learning, and susceptibility to addiction. Research has shown early age of nicotine use and pleasurable initial experiences are correlated with daily use and lifetime nicotine dependence. Read

How a vaping prevention curriculum can help teachers, schools and communities reverse the youth e-cigarette epidemic

1/22/21--Schools and communities have an important role to play in reaching students to make informed choices to pertaining to vaping. Vaping: Know the truth, a national youth vaping prevention curriculum developed as part of Truth Initiative’s nationally recognized youth anti-vaping truth® campaign, gives young people the facts about e-cigarette use and provides resources to quit with This is Quitting, a first-of-its-kind text message program that is already helping nearly 250,000 young people. Read

Tracing the racist tactics of the tobacco industry

10/16/20--In a calling to end Big Tobacco’s racism, truth partnered with Black community members and activists to launch its latest campaign Read Between the Lies. Led and promoted by Black voices, the campaign includes videos featuring Black voices reading and reacting to actual quotes from tobacco industry executives revealing the deliberate and exploitive ways they target the Black community. Read

Research finds tobacco imagery on TV and streaming shows drives youth vaping

9/17/20--Young people with high exposure to tobacco images in television shows were three times as likely to start vaping compared to peers with no exposure, according to landmark Truth Initiative research that is the first to establish the link. Read

New reports show encouraging decline in youth vaping, but troubling rise in menthol and flavored disposable e-cigarette use

9/9/20--Two new reports published earlier today by the FDA and CDC show that while youth e-cigarette use decreased in a meaningful way, it remains at epidemic levels driven by a dramatic increase in the use of menthol and disposable e-cigarettes, two categories of products exempted from federal restrictions. Reads

What we know and don’t know about Puff Bar right now

8/19/20--As Puff Bar’s popularity has grown, so have many questions and concerns about the product and the company behind it. Puff Bar should never have been sold because it is illegal for any tobacco product that wasn’t on the market before August 2016 to begin sales. Still, Puff Bar appeared on the market in 2019 and raked in profits before the Food and Drug Administration took enforcement action. Read  

FDA should require research on impact of e-cigarettes and other tobacco products on youth before authorizing marketing of tobacco products and claims of modified risk

7/23/20--In a new commentary published in the Journal of Adolescent Health, a group of leading tobacco control experts called on the U.S. Food and Drug Administration (FDA) to require tobacco companies to submit research showing the impact on youth and young adults in the United States before authorizing the marketing of any new tobacco product, including e-cigarettes, or permitting any claim that states or implies a tobacco product is less harmful than any other tobacco product. Read