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On Brand: The hunt is on for “newbie” consumers

1/26/21--According to Kyle Porter, CEO of San Diego-based cannabis public relations and marketing firm CMW Media, there are two main types of neophyte consumer: younger buyers entering the market and older people buying legally for the first time. Wanda James, founder and CEO of Colorado-based Simply Pure, believes it makes sense that as cannabis becomes more mainstream, the concept of a specific ideal customer becomes more muddied. Read

“False and Misleading:” Suit claims select vapes contain less THC than labelled

7/31/20--A new class action lawsuit against Oregon cannabis company Cura CS LLC seeks more than $10M over claims that its Select Elite vape cartridges contained much less THC than labeled. Read