Teen vaping didn’t cool Juul’s celebrity push

9/28/19–The Sundance Film Festival last year was evidence to some that Juul was more interested in being seen as cool than it was in its stated mission of offering adult smokers an alternative to cigarettes. Juul’s efforts to court celebrities and social-media influencers are part of a range of practices under investigation by both the Food and Drug Administration and the Federal Trade Commission. Read