Today’s smokers are having a harder time quitting — what changed?

6/2/15–Dr. Daniel Seidman, a clinical psychologist, is director of smoking cessation services at Columbia University Medical Center reports in his Huffington Post editorial that today’s smokers are having a difficult time quitting for three primary reasons. First, tobacco companies reengineered cigarettes to more efficiently deliver the nicotine that keeps their customers coming back. Secondly, today’s smokers generally wait longer between cigarettes. This delay increases the psychological and emotional reward value of each cigarette. Lastly, funding for tobacco prevention has been cut significantly. This illustrates the diminished importance society places on efforts to help smokers. Read